Thursday, May 26, 2011

Week 8 EOC: What makes my Vodka special?


The main thing that will set my vodka apart will be the unique bottle design. The design of the bottle will be shaped like a guitar. There will be an entire story and felling associated with the vodka through the bottle design along with the name of the vodka. This will not be your mother’s vodka she used to make her dirty martinis or the vodka the girls of Sex and the City would drink in their Cosmopolitans. This vodka will not be a vodka for the faint of heart. My vodka will set itself apart just by being what it is, Vodka for people who like to rock. That will be apparent just by the packaging of the vodka. There’s no need to go into a story of where this vodka came from, or the high quality of the ingredients used to make it. People who buy this vodka just don’t care. They want to party and rock hard. They need a vodka that reflects that lifestyle.

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