"Managing the marketing function begins with a complete analysis of the company’s situation. The marketer should conduct a SWOT Analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)"
Strengths for Toxic Vodka is that it will be a unique brand to Vegas. There is a big market for anything unique to Vegas. Toxic Vodka can be the Vodka of Vegas.
Weaknesses would be that with any new company it is hard to break into the market, especially one so overcrowded as it is. There are many high end vodkas that have a reputation and steady place in the market.
Toxic vodka has a great opportunity that the economy in Vegas is starting to turn around. More tourists are coming and that will create great room in the market.
There are many major threats to Toxic. It will be very hard to come into this market and prove that this is not only a quality product, but a product that means something. Inserting Toxic as the vodka of Vegas will take more than just having a unique package and being unique to only Vegas.
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