“There's still a lot we don't know about the massive security breach of Sony's online services. But this much is clear: consumers had more faith in Sony than the company deserved.”
http://www.mercurynews.com/business/ci_18001598?nclick_check=1
The issue here with Sony was not informing their customers that there was in issue. They didn't need to divulge too much information, just simpy address their customers. For the most part, Sony customers were upset they couldn't play their games. They needed to be reassured that they could get back to their games as soon as possible. But Sony left days of no word to their customers leaving them completely in the dark. Since Sony said nothing to their customers, the web gossip ran wild and other people were doing the talking for them. When a company doesn't address their customers, they loose respect and loyalty of their customers. The issue is still that people's private information was compromised, but with Sony customers their bigger concern was to play games.
The issue here with Sony was not informing their customers that there was in issue. They didn't need to divulge too much information, just simpy address their customers. For the most part, Sony customers were upset they couldn't play their games. They needed to be reassured that they could get back to their games as soon as possible. But Sony left days of no word to their customers leaving them completely in the dark. Since Sony said nothing to their customers, the web gossip ran wild and other people were doing the talking for them. When a company doesn't address their customers, they loose respect and loyalty of their customers. The issue is still that people's private information was compromised, but with Sony customers their bigger concern was to play games.
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