"Price is the amount of money customers must pay to obtain the product."
The price for Toxic vodka will be on the lower high end. It won't be the cheap stuff you buy at the liqueur store. But it also won't be the over priced stuff you get at the club or pay for just because it's marketing by some celebrity. This isn't going to break the bank to buy, although we do want to assert the value of the product.
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