Week 7 EOC: The Pitch

My pitch for a new brand of Vodka is Toxic Vodka. It will be a vodka marketed primarily to young adults who like to rock. The bottle will be in the shape of a guitar, which will give it an added value for those who like to collect memories of their drunken nights.  The ingredients will not be the driving force behind this brand of vodka, instead it will be the narrative and marketing. Most vodkas have little to no distinct flavor so our focus will be to create a distinct story and niche in the market. Consumers will see the bottle and be attracted to the symbol of the shape and the mystery behind the name. No this vodka will not be for the faint of heart. We will challenge those to step up and dare to delve into Toxic Vodka.