Implementation Evaluation Control

"In addition to being good at the marketing in marketing management, companies also need to pay attention to the management. Managing the marketing process requires the four marketing management functions ...—analysis, planning, implementation, and control. The company first develops companywide strategic plans and then translates them into marketing and other plans for each division, product, and brand. Through implementation, the company turns the plans into actions. Control consists of measuring and evaluating the results of marketing activities and taking corrective action where needed. Finally, marketing analysis provides information and evaluations needed for all of the other marketing activities."
 

Taking the Toxic brand one step further is where Implementation comes into the picture. The Marketing Plan can now be put into action. Actually getting behind the Toxic brand and developing the relationships with the city of Las Vegas to bring the Toxic brand to the visitors of this town.

Evaluation will mean taking a hard look at all the Marketing plan elements and assessing what works and what doesn’t. Every new company has a period of adjustment and those issues need to be addressed in order to take the company further and be successful.

Control is where all the corrections take place. And when it comes down to it when all these elements come together your company can either make it or break it.