"A marketing strategy consists of specific strategies for target markets, positioning, the marketing mix, and marketing expenditure levels. It outlines how the company intends to create value for target customers in order to capture value in return."
In order for Toxic vodka to create value for the customer, first the threats and weaknesses need to be addressed. The main way Toxic will create value for their customers is by adding something that most other competitors in the market don’t. Again because the vodka will not be available in any store and is special to Vegas, we will create a unique experience along with our unique brand. The vodka will only be offered around the Las Vegas strip. We will also create a unique relationship with certain bars and clubs along with the hotels that they will not only offer a special Toxic drink but they can also get a souvenir guitar bottle to add to their experience.
No comments:
Post a Comment