Thursday, April 21, 2011

Week 3 EOC: My Demographics

“One thing that all of the Millennials have in common is their utter fluency and comfort with digital technology. They don’t just embrace technology, it’s a way of life. The Millennials were the first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks.” [Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing] Is that really who I am? As a generation we are summed up so succinctly. Well  yes I am at ease at a computer and I can, for the most part, navigate around most common forms of technology. My cell phone is no longer a phone, it is much more; almost a constant companion. My sidekick at all times. But I can also put down the laptop and iPhone long enough to pick up a book and enjoy a good read. I do much more texting and messaging than ever speaking to anyone on the phone or holding actual conversations. But that is the way I feel my generation has been pushed to. Everything youthful and important much be part of the newest technology. “However, the Millennials are bombarded with marketing messages coming at them from all directions.” This statement I completely agree with. I often feel bored down with so much information and ads and just stuff. If I want certain things I am very well equipped to seek it out myself. I don’t need my inbox filled with ads and coupons. Now the website of  my favorite radio station from LA is cluttered with ads that I just close it out and don’t check the site as often. I don’t have a lot of money, but the money I do spend I spend where I really want and not on the cheapest thing. Although, as a woman I am the exception as I am content buying most of my clothes at Target where I can find better deals. When it comes down to it, as a generation we don’t need to be hit at from every single angle to get us to buy. We for the most part know what we want and how to go out and get it. The constant bombardment of information just turns us off as consumers.

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