Thursday, April 7, 2011

EOC Week 1: Great Customer Service

A time I have encountered great customer service recently was while dining out with my mother. Whenever I visit home we try to spend as much time relaxing, talking and doing some shopping as well as eating some good food. During my last visit to LA, we had a few chanced to eat out, nothing fancy. Just a good meal and nice atmosphere. Being in the Los Angeles area we have a wide variety to choose from. But we usually stay local. The last night I was home I chose the place. I was in the mood for crab, so we went to Joe’s Crab Shack. Being a Friday and during Lent, we beat the evening rush of Catholics who were unable to eat meat for the day. Apparently our waitress gave up early as she was very inattentive most of the time we sat there. She walked by us several times without bothering to really stop and check if we needed anything. The meal was great but service was shameful. The day before my mother wanted Italian so we went to Johnny Carinos. It’s not my favorite place and the food is so-so. But the dining experience was much superior to my usually favorite Joe’s Crab Shack. The service was wonderful, and the waitress on top of everything. She actually didn’t even go above and beyond. She just remained attentive and gave us good service. Every customer should always be given superior service at all times as Zappos does,“today’s successful companies have one thing in common: Like Zappos, they are strongly customer-focused and heavily committed to marketing. These companies share a passion for understanding and satisfying customer needs in well-defined target markets. They motivate everyone in the organization to help build lasting customer relationships based on creating value.” [Marketing: An Introduction for Education Management Corporation, 10th Edition page 2]

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